Hi Umberto
The story broke in May 2014 as reported in the Sunday Times. The thread at the time was:
The Shannon Farmer referred to in the article is something of a bloodless surgery celebrity in JW world. He wrote this book:
http://www.amazon.com/Your-Body-Choice-Shannon-Farmer/dp/981041708X
The double standard is that the author - a former CO and elder - when dealing with a dieing Witness needing a transfusion, would push the doctrine of abstaining from blood (well, of course there's fractions ...), but are being paid to promote a program that only seeks to restrict the use of blood to one unit at a time.
A bit like abstaining from fornication - unless it's once 'unit' at a time.
Hope this helps
Regards to Adso
Pants